Try looking in the monthly archives. December 2012

Laptop featuring the webnovation portfolio screen

Portfolio Websites for Creatives

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A portfolio website is a must-have in today’s world if you are in a creative profession! More and more people are discovering that a physical portfolio is simply not enough if they want to compete with the thousands of people all over the world who work in similar markets. While it is true that this
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Developing a Brand

The Pros and Cons of Rebranding Your Business

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Do you feel as though your business needs a new look in order to compete in an ever-growing marketplace? Has your business taken a new direction or grown into new areas? If so, you might be a prime candidate for rebranding! Please understand that rebranding isn’t for everyone, and some businesses do just fine without
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marketing-image

Engagement Marketing and Why You Should Be Doing It

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  What is Engagement Marketing? Engagement marketing is exactly what it sounds like: marketing with an emphasis on engagement. We are no longer in a marketing state in which brands deliver content to viewers who simply receive this information and then act upon it. Instead brands are being engaged by consumers and consumers are being
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Measure Your Facebook Page’s Statistics and Learn From Them

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Aside from becoming a very important tool for promoting one’s business, Facebook also allows business owners to interact with potential customers and, unbeknownst to
most, the social media network gathers data and provides you with very useful insights.

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DIY-reputation-management

DIY Online Reputation Management for Businesses

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  Whether or not your business has an online presence (and it should!) you can be sure that your reputation is alive and being discussed. For better or for worse, your customers, potential customers, nay-sayers and praise-givers are all online together and discussing your business often. With the rise of social media and its integration
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4 Ways to Optimize Your Facebook Fan Page

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  With one of the largest userbases of any website, Facebook is one of the Kings of social media, and many businesses are working hard to create communities there.  Facebook provides a great opportunity for businesses of all sizes to promote themselves and engage with potential and past customers. How can your business take full
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