Website Design Company & Website Development Company in Brisbane, Melbourne, Sydney, Australia
15th Mar, 2011

Fool-proof Online Shopping

FOOL-PROOF ONLINE SHOPPING

Within the internet or computer industry, the term “security” refers to the process, technique, or technology for ensuring that your computer and the data stored in it or sent through the internet, cannot be accessed by an intruder or unauthorized user.  This is an extremely crucial element within the online business or “ecommerce”.

Many of us who buy from online stores are primarily concerned with and drawn to the saving of time and energy, not to mention the convenience of online shopping.   Our demand has led to most products and services now being available on the internet – clothes, groceries, home appliances, cars, heavy equipment, and real estate. For businesses and consumers alike, common security features include but aren’t limited to: ensuring that passwords are secure, personal information is encrypted, and data involving credit or bank card transactions and funds transfers are encrypted and secure.

Most security concerns within the internet business deal with passwords and online transactions involving confidential financial data.  Experts and legislators have been and are continuously addressing these concerns through research, investigation, and legislation.  Nevertheless, we as consumers need to be armed with the knowledge of how to keep ourselves secure within the internet medium.  So, if you are planning on or regularly purchase goods and services over the internet, the following pointers would help:

  1. Use a firewall to warn you of suspicious or reported phishing sites. A phishing site is an imitation site.
  2. Buy from secure online stores. There are signs that a store is legitimate and trusted. They use security seals such as Verisign, RapidSSL, Geotrust, etc. which use encryption technology (translation into a secret code) to transfer confidential information securely. When you go to the order page, the site address usually has an https rather than an http. You can also see a padlock symbol at the bottom of your screen. Click the security seal to make sure it is real. It should lead you to the seal manufacturer’s website. If it’s an empty link, beware.

Here are some additional tips to ensure your online shopping experience is a safe one:

  1. Simply call the store’s phone number and ask some specific questions. They should have quick, detailed answers to prove that they are a legitimate business. If you are unfamiliar with the store, buy something inexpensive for a trial order.
  2. Choose a difficult password and keep it confidential. Do not use the same password in multiple sites or in your other online accounts.
  3. Use a credit card and not your debit card or ATM card in your online shopping. The law has security provisions to protect you from any illegal use of your credit card so you can dispute the charges and withhold the payment. This law does not apply to debit cards or ATM cards where payments are absolute and usually hard to contest. Try to use just one credit card for easy monitoring. Your online store’s SSL encrypts your credit card data to prevent any hacker from using them.  Most banks issue a supplemental ONLINE CREDIT CARD exclusively for your internet shopping. It usually has a lower credit limit than your main credit card. If you haven’t got one, call your bank and ask for it.
  4. Always log off from the ecommerce site after your transaction.

While there are real threats from online hackers, password crackers, con-artists and thieves, internet shopping still remains a safe and secure activity.  This is largely due to the intensive efforts of several sectors working to provide security to the ecommerce industry, and the efforts of the law and big industry players to protect the rights of the consumers and to track and punish cyber criminals.

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15th Mar, 2011

Why start a blog?

WHY START A BLOG FOR YOUR WEBSITE?

A blog, which is short for web log, is any kind of log or entry in the web or the net.  Currently, blogging is an unregulated activity within the internet which is to say it’s not controlled by any real regulatory policy.  However, bloggers are expected to observe the same laws that govern the publishing industry and the same code of ethics of responsible journalism.  Ranging from areas such as truthfulness, accuracy, objectivity, impartiality, fairness, and public accountability; any derogatory, libelous, or injurious piece of writing can result in a legal liability and should be avoided.

Some blogs are mere collections of random ramblings and illogical musings; others are fun and entertaining, while yet more are a blend of excellent exposition and effective persuasion.  Your goal should be to create a blog that you feel best serves your business plan and website’s purposes.

You can be missing out on quite a bit if you don’t have a blog page in your website.  Some of these are:

  1. Traffic- Lost traffic can be viewed as lost sales opportunities, which is significant indeed. Blogging is an effective way to drive traffic to your website and build a genuine and trusting relationship with your customers.
  2. Popularity- blogging can increase your visibility within the internet.  You can blog about your new products or services, company events and happenings, customers concerns, suggestions, or personal opinion related to your business, seasonal products, your company’s mission or vision, special promotions; the sky is the limit.  A blog can also help to let customers cue in on the human side of your business.  Blogs derive from the human element in ecommerce and they can be used to form a powerful connection with your customers.
  3. Marketing- A powerful blog can also be a powerful marketing tool.  You can create external links in your Facebook, Twitter, Myspace, Friendster, etc. leading new customers to your blog and website.  Once they’ve arrived, look to keep them right there with a quick-loading blog page.  If you are looking to speed up loading, the images must be kept to a minimum and flash content should be avoided.  The blog page should simply contain informative and helpful material.

Powerful blogs can influence people’s thoughts or actions, informative blogs can help many people, and educational and entertaining blogs can enrich the lives of people.  If you blend all the good qualities of effective blogging in an engaging, marketing blog, you may be able to explode your business to phenomenal proportions!

For more information about blogging and the importance of blogs in your ecommerce, please email info@webnovation.com.au or call us at +612 8011 4287

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