WHEN TO UPGRADE, REDESIGN, OR REVAMP YOUR WEBSITE
In the global realm of cyberspace, things are continually changing. Between individual interactions, the exchange of ideas, our sharing of information, providing social support, conducting business, directing actions, creating artistic media, playing games, engaging in political discussion -the list is endless – you will find that if you’re adding products or services to your site, some changes and updates must also be made.
There are three (3) forms of changes that could be done to your website:
First is functional change which is a performance upgrade. The focus here can be the speed of operation, the purposes of the site, the information architecture, usability, accessibility, or the overall functionality of your site.
The second type of change would be a redesign change where you simply change the way your site looks to make it appear fresh, new and more appealing to your users (a website facelift).
The third and most drastic change is a revamp which is a change in both function and design. This revamp entails a complete overhaul of your website to improve its format & function.
The most important reasons for performing one or all of the above changes are your Users needs, your user’s demands, and your own marketing goals. Of the three, considering the needs of your target audience as well as the unintended audience who will use your site should be the primary focus. When you look to address consumer demands, a customer feedback form can help you assess what your current and prospective audience wants. Finally, the basis for changing the form, content, and function of your website for the purpose of serving your own marketing objectives should be the last consideration.
There are many other reasons for the need to upgrade, redesign, or revamp your website. Here are some common situations:
- It could become outdated and non-functional and must keep up with the changing times, technology, and all other aspects of your business. You have to keep up with internet trends and user expectations.
2. An updated website will create an impression that your business is on the move, that it is dynamic, evolving, and growing. To the customer, it means you have the resources needed to deliver his order.
3. A new design and maneuverability are elements that speak to user-friendliness. An outdated website may not be in step with the search engines and can cause user frustration. Attractive and appropriate images and good, search engine friendly content will surely build a regular and loyal customer base.
4. Information must always be updated to show all that you offer in products or services. The customer will appreciate the valuable information in your website. From the detailed product or service description to interesting news to helpful images etc, it should all be on display.
5. Your website must evolve because search engines will know if its contents are primitive and outdated. Search engines will drop your site out of their indexing activity if your contents remain static.
Before deciding on any change however, consider the benefits and risks it could bring because a poorly thought redesign or revamp might please, but could frustrate your current audience. A solid approach would be to consult with your designer and developer before making any change and consult your audience as well by soliciting your users’ feedback or comment in your proposed change.
Your website is one of your most important business tools. It is your marketing machine that helps to drive your marketing strategy. Be aware of industry trends and changes in order to keep it in tune. An annual website revamp or makeover based on your users’ needs and demands will help keep you in business. Plus remember, if your website needs freshening up in 2011, you can chat with Webnovation now. We have the tools and desire to update or revamp your design/development in no time.