Do they have to search through pages of content hoping they will eventually find an email address or contact form? If so, then the information we are about to share is going to dramatically increase your ability to improve your customer satisfaction rates! If you have already taken some of the steps below, that’s great! Instead of having to start from scratch you will be able to pick up where you left off before and make things even better.
How to make your business easier to contact online
The key to making your business easier to contact is visibility. You can have a dozen ways for people to contact you on your website, but if no one can find them they aren’t doing any good for your customers or your business. Making your contact details ‘obvious’ is also a good idea; for example, graphics and icons are much more obvious than plain text links and are therefore more likely to be clicked on by people who visit your site.
Does your website have:
- A visible phone number and physical address? – One of the first things that separates a serious and legitimate business from a fly-by-night operation is the appearance of a real phone number and physical address on the business’ website. If you prefer placing this information out of the spotlight but still want it to be visible, the footer of your home page is a great location.
- A live chat option? – A live chat feature is going to be appreciated by many customers, but if this is not something that your business has the resources to cover, a small graphic with your phone number in a more prominent place will remind visitors that you are still available if they need to speak with you directly.
- Your location on a map? – Services like Google Maps make it easier than ever to give potential customers an easy way to find your physical location. Even an entirely web-based business has a mailing address!
- Any other ways to engage with your company? – Many businesses are choosing to go the extra mile and place links to their various social media accounts right on their websites. Customer service is now only a click or a phone call away for everyone.
If you are worried that having all of this information on your home page will clutter it up, there is an alternative solution. Instead of having everything scattered all over your home page, leave your address and phone number in the page footer and maybe your social media icons in the sidebar while placing the rest on a separate page just for contact information. It is a good idea to have a “Contact Us” page in your navigation no matter what, but by making it a one-stop location for all of your contact information, your customers will have all of the information they need to get in touch with you!
Why you need to make your business easier to contact ASAP!
Every time someone visits your website and cannot find a way to contact you to ask a question or provide you with their feedback, you have lost the potential to give that person a positive experience. A visitor does not always need to make a purchase from you in order to be a benefit to your business; even a simple positive review to a friend can turn this one person into a walking referral for your business, and they would be doing so for free! With word of mouth advertising being some of the most powerful advertising there is, this is a very important area to focus on.
By making your business easier to contact online you are building the appearance of trustworthiness. You can be the most honest and upstanding person around and bring these qualities to your business, but if this isn’t obvious to the people who visit your site then in their eyes it isn’t true. Making your physical address and phone number visible on your website builds this impression of trustworthiness because it gives customers the opportunity to check up on you and see for themselves that you are a real, legitimate business!
Through a variety of other contact methods you can build on this initial offering of information and make your business appear even more genuine. Surely a business with several different ways to verify their identity is telling the truth!
The customer is always right….always.
The last and perhaps greatest benefit of making your businesses easier to contact online is that is can make your customers feel more satisfied overall. If you have given them a way to contact you by phone, a way to get in touch with you online in real time (i.e. live chat programs like Skype), and a way to get in touch any time of the day or night like an email or contact form, then no matter how they want to get in touch with you, they can. This fosters a sense of satisfaction which leaves them with a positive impression in their mind regardless of whether or not they have made a purchase from your company.
Positive impressions then spread outward through referrals and casual mentions by satisfied customers and visitors to your site, causing an increase in traffic and hopefully increases in positive engagements between representatives and customers too!
How many different options on your website that visitors can use to contact you?
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